In a crisis one will face multiple challenges. A lot of these challenges present themselves as paradoxes. But what is a paradox?

Most people reading this article will have heard or read the word somewhere before. …


Especially in crisis you will not have many decisions with a clarity about them. Thus, your ability to think in probabilities becomes incredibly valuable. By using probabilistic thinking your chances of success in a crisis will increase dramatically.

In everyday life you will have to face multiple decisions — small…


In the Stanford Design Thinking Process one out of the 5 stages of the design process is called “Define”. This stage highlights the importance of defining a problem, in order to solve it. Usually in product design you will do this with a problem definition followed by a product specification…


Miyamoto Musashi was a famous swords man and martial artist who lived in the years 1584 to 1645. Back then he was unrivalled in the realm of martial arts and revolutionized the art of fighting with the sword. In his last year just before dying he wrote the “Book of…


Coming from an engineering background, I principally use the Design Thinking Process when solving problems. Thus, when I had the privilege of managing a major crisis in our family business (forestry), I went about the management of the crisis in this manner. After much reflection, I have noticed that the…


Making the right decisions is probably the most important skill you can have in life. In a crisis scenario, the decisions you make are even more crucial than under normal circumstances. The fact that you usually do not have much time and not much resources nor a large error margin…


In 2015–2018 I had the privilege to manage a crisis in our family business. In his article I share my top learnings from this experience and hope that this will help many in the current situation.

1) Be empathetic

When you are stuck in a crisis you have to deal with several different…

Octavian Graf Pilati

Octavian is an Austrian entrepreneur with a rich family history. He now shares his experiences with crisis, fraud and family dynamics.

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